Late last week, National Liquor News announced that Southern Mills Gold took the prestigious place of number 1 Independent Brewer in the NPD category in 2017.
Industry-wide, the mid-strength category contributed an increase of $157m to the overall beer category; a highly competitive market.
Marketing Manager, Georgia Kollaras, said “We were elated when we received the numbers. Although the achievement did not come as a surprise, this is the ultimate demonstration of the success and importance of independent exclusive brands in an ever-evolving retail landscape.” Kollaras continued; “Considering new product development is a highly contested category, I congratulate our exclusive brand and marketing teams on their dedication in providing our independent partners a product with a point of difference and something that they can be proud of and call their own… ”
Southern Mills Gold is a full-flavoured, mid-strength lager that partners Southern Mills Draught – produced by Kollaras & Co, exclusively for Independent Brands Australia.
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